Anthony's Book
Oct 6–12, 2026
For Anthony @ Wynn · your book, read back

Who to text this week, and why.

From your client list, 2019–today. What you're losing, what's on this week, and 12 people to text.

Book through Sep 26XS reopens Nov 5F1 Nov 19–21
Start here

Where the money is leaking

85%came once, never again

The 15% who came back paid 38% of all your money.

Text every guest after their first visit.
$1.5Mfrom 2025 clients who never returned

358 of your 393 clients last year have no 2026 booking.

72 of them spent $5K+. Start there.
6%of new spring clients came back

70 new guests Jan–Apr. 4 returned.

Get 1 in 4 back = $212K.
0 of 9new Calvin Harris guests returned

His nights were a quarter of your Jan–Apr money.

He plays Sat Nov 7. Text all 9.
47XS tables paid the minimum exactly

Pool guests go 30–40% over. XS guests stop at the number.

Sell bottles with the table, up front.
$221Kfrom 2 F1 clients, last 2 years

Bradford Hess and Sixth Street. Neither booked 2026.

F1 is Nov 19–21. Text both this week.
Week pulse · Oct 6–12

What's happening in Vegas this week

XS is closed until Nov 5. Send every club ask to EBC at Night.

Tue–Wed
Gift Show at LVCC · Brandon Flowers at Encore TheaterQuiet. Send the texts below.
Wed–Fri
NACS Show at LVCC · convenience-retail buyersWork groups in town. Offer EBC daybeds Thu–Fri, EBC at Night Fri.CES week sold you 7 tables on a Wednesday.
Thu 8
Knights vs Toronto · Metallica at SphereLate tables after the game. Text your hockey fans: tickets + table.Knights nights = 11 tables, $31K, Jan–Mar.
Fri 9
Maniscalco at Encore Theater · Empire of the Sun, NKOTB, Power SlapEncore Theater lets out at 10pm on property. Fridays spend the most. Don't discount.
Sat 10
Knights vs LA Kings · Metallica night 2 · UNLV home · ManiscalcoBiggest night. LA crowd in for the Kings. Save your best tables.Over half your tables this year were Saturdays.
Sun 11
No Raiders home · Max Amini at EncoreSlow. Offer stayovers a table at the minimum.Sundays barely clear the minimum.
DJs · Jan–Apr

Which DJs actually make you money

Big names fill tables. House nights make guests spend.

Money by DJ, Jan–Apr

104 tables · $293K · % = how much over the minimum guests spent
Do thisBig-name fans: lead with the DJ and date. House fans: lead with the table and bottles.

Who to invite to each XS reopening night (Nov 5–8)

Minimums · all 2026 tables

Pool guests spend more than the minimum. XS guests don't.

Average spend over the minimum:

+41%EBC at Night (pool, night)
+30%Encore Beach Club (pool, day)
+12%XS (nightclub)

Which seats spend over the minimum

Cabanas and DJ tables run 40–50% over. Backwall and stage barely move.

Cheap minimums are too cheap

Sub-$1K tables end 43% over. You're quoting below what they'd spend.

Guests who blew past their minimum this year

All 5 pool. 4 are new this year and never came back.

Do thisRaise sub-$1K pool minimums. Sell bottles with every XS table.
Lists by date

Who to invite back for every big date

Do this week

12 people to text

Grouped by why now: a date they came for last year, or a DJ they already booked.

0 of 12 done
saving to Nite Owl